Photographic book

How are prices set?


Wall Street in New York
Wall Street in New York

Buyers hope to buy at low prices and will purchase more units of a product at lower prices than they do at higher prices. Sellers are just the opposite. They hope to sell at high prices, and typically they will be willing to produce and sell more units of a product at higher prices than at lower prices.

The price for a product is determined in the market if prices are allowed to rise and fall, and are not legally required to be above some minimum price floor or below some maximum price ceiling. When a product, for example, a personal computer, reaches the market, consumers learn what producers want to charge for it and producers learn what consumers are willing to pay. The interaction of producers and consumers quickly establishes what the market price for the computer will actually be.

Some people who were considering buying a computer decide that the price is higher than they are willing to pay. And some producers may determine that consumers are not willing to pay a price high enough for them profitably to produce and sell this computer.

But all of the buyers who are willing and able to pay the market price get the computer, and all of the sellers willing and able to produce it for this price find buyers. If more consumers want to buy a computer at a specific market price than there are suppliers are willing to sell at that price—or in other words, if the quantity demanded is greater than the quantity supplied—the price for the computer increases.

When producers try to sell more of their computers at a price higher than consumers are willing to buy, the quantity supplied exceeds the quantity demanded and the price falls.

The price stops rising or falling at the price where the amount consumers are willing and able to buy is just equal to the amount sellers are willing and able to produce and sell. This is called the market clearing price. Market clearing prices for many goods and services change frequently, for reasons that will be discussed below. But some market prices are stable for long periods of time, such as the prices of candy bars and sodas sold in vending machines, and the prices of pizzas and hamburgers.

Most buyers of these products have come to know the general price they will have to pay for these items. Sellers know what prices they can charge, given what consumers will pay and considering the competition they face from other sellers of identical, or very similar, products. "USA" © Emmanuel BUCHOT, Encarta, Wikipedia

Photos of European countries to visit

Photos Czech Republic

Czech Republic

Photos Informations

Hungary Pictures

Hungary Pictures

Photos Informations

Spain photos

Spain photos

Photos Informations

Scotland Photos

Scotland Photos

Photos Informations

Photos of Portugal

Portugal

Photos Informations

Photos England

Photos England

Photos Informations

Pictures Amsterdam

Netherlands

Photos Informations

Photos of Asian countries to visit

India photos

India photos

Photos Informations

Photos of Hong Kong

Hong Kong

Photos Informations

Images from South Korea

South Korea

Photos Informations

Cambodia photos

Cambodia

Photos Informations

Photos of Japon

Photos of Japon

Photos Informations

Photos of Thailand

Photos of Thailand

Photos Informations

Photos of Taiwan

Photos of Taiwan

Photos Informations

Photos of America

Website information